Home Lifestyle Fresh Dairy Launches 1-Yoghurt-A-Day Campaign

Fresh Dairy Launches 1-Yoghurt-A-Day Campaign

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Fresh Dairy Launches 1-Yoghurt-A-Day Campaign

Fresh Dairy in collaboration with Uganda National Association of Paediatric and Child Health Nurses (UNAPCHN) have today launched a campaign dubbed ‘1-Yoghurt-a-Day’ with an aim of encouraging more children and adults in Uganda to consume Yoghurt as an important step towards meeting their daily milk content requirement. The campaign will also seek to encourage children and adults to consume yoghurt as a healthy and nutritious snack.

Jolly Rubambarama, a senior nurse and Chairperson UNAPCHN noted that the health and nutrition benefits of consuming 1-Yoghurt-a-Day include:
• CALCIUM: Yoghurt contains calcium which is the main mineral in our bodies. Calcium is beneficial for increasing bone mass in children as well as preventing fractures in adults. This is particularly important for postmenopausal women, who have decreased bone turnover as a consequence of hormonal changes accompanying menopause.
• Calcium also increases the body’s breakdown of fat and helps preserve one’s metabolism, which in turn helps with weight management. A well-managed weight in turn reduces the risk of Type 2 Diabetes.
• PROTEIN: Yogurt contains protein which contributes to both the maintenance and growth of muscle mass and normal bones. Proteins cannot be stored in the body which means they need to be part of our daily diets;
• VITAMIN D: Yoghurt also contains Vitamin D which helps reduce the risk of osteoporosis, which is a medical condition in which the bones become brittle and fragile from loss of bone tissue;
• VITAMIN B2 and B12: Yoghurt contains Vitamin B2 and B12 which both contribute to normal energy-yielding metabolism, while B2 vitamin also helps maintain normal vision;
• POTASSIUM: Yoghurt contains Potassium which helps reduce the blood-pressure;
• Yoghurt can also protect against gastrointestinal infections by suppressing the growth of pathogens that cause intestinal disturbances such as diarrhoea which often comes as a result of infection or over-use of antibiotics.

While launching the 1-Yoghurt-a-Day campaign, Caroline Muchobia, the Health and Nutrition Manager – Fresh Dairy said, ‘One of our key priority areas is Health and Nutrition. We realize that Yoghurt being one of the products we produce is a signature of a healthy diet and lifestyle not only for children but adults. Together with UNAPCHN whose expertise is Pediatrics and Child health, we are driving awareness and disseminating information on the benefits of yoghurt and its contribution towards a healthy lifestyle. It is important to expose children to healthy foods ( such as yoghurt , fruit and vegetables ) so that they learn to like them when they are still young and hence build a healthy generation by encouraging better dietary habits later in life.


Muchobia noted that Fresh Dairy is passionate about open and collaborative partnerships such as UNAPCHN through whom the following will be achieved:
• Promoting healthy nutrition through educational programs and services for both parents and healthcare professionals.
• Establishing common goals to measure improvement in dietary habits and improvement of short and long term health.
• Investing in scientific research in the field of nutrition, and working with healthcare professionals to develop innovative solutions to help improve the health of current and future generations.
Muchobia explained that studies have shown that Yoghurt is a nutrient dense food that promotes good metabolic and overall health for both children and adults.
• The Harvard School of Public Health examined data from more than 100,000 subjects in three separate long-term studies and found participants who ate one serving of yoghurt per day had an 18 percent lower risk of type 2 diabetes.
• A study conducted by researchers at the Boston University School of Medicine reveals that women who have 5 or more servings of yoghurt a week (5 cups) reduce their risk of high blood pressure by as much as 20%.
• www.yoghurtinnutrition.com
Fresh Dairy currently produces six flavors of Yoghurt namely: Strawberry, Vanilla, Chocolate, Mango, Plain and Butter Scotch which can be found countrywide.

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Innocent Kawooya, NIM, is an award-winning Ugandan entrepreneur, media innovator, digital transformation leader, and the Chief Executive Officer of HiPipo. He is widely recognised for his contribution to digital innovation, financial inclusion, youth empowerment, healthcare, education, media, and technology-driven social transformation across Africa. He is a recipient of the prestigious Presidential Diamond Jubilee Medal awarded by His Excellency, the President of Uganda, in recognition of his contribution to national development, digital innovation, and financial inclusion. He is also recognised as the first Ugandan under the age of forty to receive a National Independence Medal from the President of Uganda for his outstanding contribution to digital innovation, financial inclusion, youth empowerment, and national development. Innocent Kawooya has further been recognised as FinTech CEO of the Year (Middle East & Africa) for 2024 and 2025, while HiPipo has received multiple continental recognitions, including Most Innovative Financial Inclusion Organisation in the Middle East & Africa. From his school days, Innocent Kawooya served as Head Prefect, Head Boy, Chairman of Writers and Debating Clubs, where he developed a deep passion for storytelling, journalism, public speaking, and influence. Since then, he has written and contributed to hundreds of thousands of articles, stories, opinion pieces, digital campaigns, and media publications focused on technology, finance, entrepreneurship, innovation, healthcare, entertainment, and social transformation across Africa. He is widely recognised as one of the pioneers of Africa’s digital media and social networking space, having co-led the development of HiPipo.com, probably Africa’s earliest social networking platform. Through the platform, he helped shape digital conversations and online communities across the continent at a time when social media adoption in Africa was still in its infancy. Over the last two decades, Innocent has championed major initiatives in digital financial services, healthcare innovation, renewable energy, youth empowerment, media, and creative industries. His work through initiatives such as Digital Impact Awards Africa (DIAA), Include Everyone, Women in FinTech, My Doctor, Solar M7, and HiPipo University continues to influence and empower millions of people across Africa and beyond.