• TBWA is part of the Omnicom Group www.omnicomgroup.com with capabilities and affiliates in the areas of creative advertising, public relations, media, digital services among others
• Tenure is effective 1st July 2017
MTN Uganda has announced that its integrated marketing and communication function will, with effect from July 1 2017, be taken over by TBWA, following successful completion of a transition process from its former agency Metropolitan Republic.
TBWA is part of the Omnicom Group that was recently appointed by MTN as the Group’s Integrated Marketing Communications agency; and is in the process of carrying out a similar transition to support MTN’s business in all markets where it has a presence.
The agency changeover follows a rigorous evaluation process, which began in March 2016, when six major global agency networks were invited to tender.
Omnicom was selected based on having met the functional and commercial requirements which included scope of work, industry and geographic track record, proposed resource capabilities (including footprint, team and transformation agenda), informed by specified risk and financial capabilities.
The appointment of Omnicom Group spans the areas of brand, media, digital, public relations, internal communication and sponsorships, across MTN’s functional areas of Marketing, Consumer, Enterprise Business, Digital Services, Corporate Affairs, Human Resources and Investor Relations at a Group level, as well as the company’s operations.
Making the announcement, MTN Uganda’s CEO, Wim Vanhelleputte said the entry of the new agency comes at the right time when MTN Uganda is working to assert its market presence and reinforce leadership in an increasingly competitive environment. “We believe that TBWA with its experience and innovative approach which includes new and exciting ways of engaging the market, will inject a strong and fresh impetus to our corporate and brand proposition”
About MTN Uganda
Launched in 1998, MTN Uganda is the leading communications operator in Uganda, offering Mobile and Fixed telecommunications, Mobile Money Services and Internet Service Provisioning. As of 31st December 2016, MTN Uganda recorded 10.5 million subscribers across Uganda. Visit us at www.mtn.co.ug or follow us on www.youtube.com/mtnug and www.twitter.com/mtnug for assistance.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 21st December 2016, MTN recorded 240 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at, www.mtnbusiness.com, www.mtn.com and www.mtnmmo.com
For more information, please contact:
Justina Ntabgoba on mediadesk@mtn.co.ug or 0312121064
Val Okecho on mediadesk@mtn.com or 0312122665
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About TBWA\Uganda
TBWA\Uganda is one of the largest advertising agencies in Uganda and affiliate member of TBWA\Worldwide (www.tbwa.com) , a top-ten ranked global advertising collective that holds Disruption® at its core to develop business-changing ideas for brands. TBWA\ Uganda is a full service agency providing integrated marketing solutions to a wide array of clients. Globally, TBWA has 11,300 employees across 305 offices in 98 countries and has among its global clients adidas, Apple, Gatorade, McDonald’s, Michelin and MTN Group. Follow TBWA on Twitter and Instagram and like us on Facebook.