Uganda Breweries Limited (UBL) last week launched a new beer aimed at growing market share even further. The newest frothy offering is a cool, vibrant beer they have called Black Bell.

The new drink is targeted at the youth and trendy campusers. At 5.8% ABV, the beer is classified as a strong beer which is rich and flavorful in taste. The beer has so far only been launched to internal staff but should be in outlets near you very soon.

The new innovation comes on the heels of other largely successful UBL product innovations in the recent past; the Uganda Waragi flavors, Coconut and Coffee and Buganda Kingdom’s official beer, Ngule.
The reviews from top brewers so far are that it is bodied and more flavorful to appeal to the palettes of millennials. There are no doubts it will become an instant sensation.

The introduction of Black Bell also comes at a time when UBL is celebrating its 70 year anniversary which has included a number of festivities such as the ongoing UGX 3 billion Tubbaale promotion. The promotion features the brewery’s revered beer brands; Bell Lager, Tusker Malt Lager and Guinness.