HiPipo Money

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…13 lucky participants are off to Dubai courtesy of Omo…

Unilever last year launched yet another exciting and rewarding promotion for customers who buy new improved OMO washing powder on the 12^th December 2013. The promotion called Wash and Fly to Dubai was announced at an event held at Unilever Head Offices where Judith Babirye was formally introduced to the public as OMO’s Brand Ambassador.

Since its launch we have seen 13 lucky individuals win themselves an all-expenses paid trip to Dubai plus US$500 spending money. The first group of winners who shall be travelling to Dubaion Thursday 20^th February, 2014 are:

• Peter Agaba
• Natukunda Rachael
• Aceng Jackline
• Nuwasiima Adrine
• Akullo Jane
• Byakatonda Jackson
• Bakulimya Dorcus
• Kamusiime Abel
• Atim Moses
• Namakula Jane
• Kiconco Monica Asiimwe
• Patel Bhaveshbhai Babubhai
• Waiswa Paul Luzige

Speaking at the send-off Unilever Marketing Manger Diana Nabukenya said: “This has been one of the biggest OMO promotions that we have had so far and today is a true testament to our promise to ensure that our loyal customers are awarded of prizes such as school fees and have been given the opportunity to fly to Dubai and experience the Arab Emirates”

OMO washing powder is a superior and quality soap powder that gives you value for your money. New OMO delivers maximum consumer satisfaction by delivering high performance stain-removal and cleaning abilities and a long lasting fragrance. The new OMO is developed from breakthrough technologies and creates a product that gives consumers an unbeatable experience.

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Retains #1 ranking in the Middle East, brand value up 34 per cent

Dubai, UAE: 20 February, 2014: Emirates, a global connector of people and places, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week.

The airline, now at the 234th position in the list, is also the most valuable brand in the Middle East for the fourth consecutive year, and is currently valued at US $5.48 billion, an increase of 34 per cent over its 2013 value.

“A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years. We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand.

“Emirates flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged. As employees of the Middle East’s most valuable brand, Emirates’ staff are ambassadors for the whole region, building bridges and good relationships across cultures with their impeccable service,” said David Haigh, Chief Executive, Brand Finance.

Emirates’ brand platform ‘Hello Tomorrow’ connects people and cultures by creating relevant and meaningful experiences that are shaping our world. It is an intrinsic part of airline’s aspirations to evolve into a global lifestyle brand – not just offer a way to connect people from one point to another, but work as a catalyst to connect people’s hopes, dreams and aspirations. A global audience now has diverse ways of engaging with Emirates through iconic sponsorships such as the FIFA World Cup™ and Formula One, to its many social media platforms.  Emirates is now one of the most engaged brands on Facebook not only in the airline category but amongst other lifestyle brands, with posts about its fleet, products, sponsorships and crew. Emirates is also the world’s largest airline on LinkedIn, and has an active presence on YouTube, Instagram and Google Plus.

With a fleet of 212 aircraft, Emirates operates services to 141 destinations in 80 countries from Dubai. With a multi-cultural work force which is made up of more than 48,000 people from over 160 different nations, Emirates embodies the spirit of the brand and its evolution is embedded internally with an outlook that celebrates the new, the pioneering and innovative in the world – empowering people to explore, engage and live.

Brand Finance, the world’s leading brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world’s foremost brands across diverse categories. The ranking also considers in its valuation, a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts’ insights, amongst others.

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Moving along its new preposition of leading the delivery of a bold new digital world, MTN Uganda through its MTN Business platform has launched a new business positioning which advocates for fresh and new methods of doing business with the sole aim of helping business owners achieve progress and growth.

The MTN new business campaign comes against the backdrop of a series of SMS Business trainings that saw over 1,000 SMEs in Gulu and Mbarara benefit from MTN Business trainings in the last quarter of 2013.

Talking about the New Business Campaign, MTN Chief Marketing Officer Ernst Fonternel said in the new world, there is need for new thinking adding that MTN is leading the way in handing down to its customers in the business world, the New World thinking using the analogy of the coffee brewing process which requires the right steps for a good product.

He said: “This is the real deal. It is a world where people in business will always be connected to their businesses and their key account manager is just a phone call away. It is a world of solutions that meets and grows your needs. We are employing the latest technologies in addition to provision of next level support which we are optimistic will make small businesses bigger and big businesses better”

“You will agree with me that old ways of doing business can hold people back, while new ways have the potential to drive people forward and that’s exactly what the solutions offered by MTN business is all about. In the new campaign we demonstrate the “new ways” across various different business sectors in the value chain using the analogy of the journey of coffee along the value chain from bean to cup, as we tell the success story”. Fonternel added

To supplement the New Business Campaign, MTN has also launched a promotion where 4 lucky winners will win a fully connected office. The following “Fully connected Office” prizes are available

1^st Prize: 1 Desk Computer, 1 Laptop, 2 Tabs, 2 Fixed Lines, 2 LTE Routers and a 2Mbps MTN Broadband connection for 12 months.

2^nd Prize: 1 Laptop, 2 Tabs and 2 LTE Routers

3^rd Prize: 2 Tabs and 2 LTE Routers

4^th Prize: 2 Tabs and 2 LTE Routers

Fonternel said the launch will be characterised with customer engagement tents in the 6 popular malls in Kampala where a cup of fresh coffee will be served to all customers who visit the tent.

Fonternel said the campaign which is premised on the journey of coffee with a theme “meet over coffee”is MTN’s ways of reaching out to its diverse base of customers with innovative solutions to help them better their lives.

MTN has also continued to provide products and services aimed at making the lives of the business community as well as SMEs a whole lot more efficient like MTN Cloud services that is a one-stop shop for all business related data/software solutions.

Over the years the SME market has experienced exponential growth and has become an important element of Uganda’s economic growth. This background has led MTN to consistently support this vital and delicate sector of the economy.

About MTN Uganda

Launched in 1998, MTN Uganda is the leading communications operator in Uganda, offering Mobile and Fixed telecommunications, Mobile Money Services and Internet Service Provisioning. As of 30 September 2013, MTN Uganda recorded 8.4 million subscribers across Uganda. Visit us at www.mtn.co.ug and for our football fans www.mtnfootball.com. Customers can also follow us on www.youtube.com/mtnug and www.twitter.com/mtnugandacare for assistance.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2013, MTN recorded 203.8 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan,South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. More info on www.mtn.com