HiPipo Money

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Kampala

You have heard of so much but I trust you have not seen something like Tots & Teens Magazine and Newspaper in the Ugandan market.

Tots and Teens Magazine and Newspaper is a brand new innovative publication that is aimed at creating educative, engaging and creative content for kids especially in schools around Uganda, presenting different issues, situations and life experiences, with lots of entertainment buzz!!

The idea and presentation of this magazine is only comparable to world class teens’ magazines such as M Magazine, Teen Ink, Discovery Girls, J-14, Popstar! , Girl’s Life, Twist, American Cheerleader, Seventeen and Teen Vogue among others.

Speaking to Rose Busingye the Managing Director Tots and Teens, she expressed excitement for the good reception the publication is receiving just after 3 releases.

She said, “People have shown interest in our publications, recently one Minister called us to secure monthly supply for copies of our monthly magazine to his family and school.”

Tots and Teens publications are targeted for schools and families. The Bi-weekly newspaper goes for UGX 1,500 and the Monthly Magazine costs UGX 5,000 per copy.

Back ground:

Tots & Teens Newspaper, “the children’s voice” is located at plot No 3, 8thstreet Industrial area Kampala. It is registered to produce literature for Children through a Magazine and Newspaper. 

It is designed to avail to Children a reading material that is Educational, aiming at grooming them to be better citizens.

Tots and teens news paper has professional staff who are deployed to produce the best material for children.

Objectives

• Providing a community forum for children’s issues and an advocacy to enhance child care and protection.
• To provide information, education and a communication reading material for children and expose them to the right reading materials. 
• Providing partners and advertisers with a high- readership newspaper material that will generate high return in relation to their missions. 
• Providing a ‘voice’ for the children where they will express their opinions, views and creativity to enhance their participation in the social- economic development of their country.

Our Vision Statement.

Children empowered, protected, grow in wisdom, awareness and good life through children’s voice newspaper.

Mission Statement.

Producing the most accurate and interesting source of news for children that will adhere to high ethical, moral standardads and advocate for children’s rights, their responsibilities and participation.

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Kampala

Facebook search has for a long time been lacking! In a bid to improve search experience and hopefully also tap into the search adverting money, Facebook announced a search product called Graph Search.   Facebook Graph Search could be a starting point.  With some intelligence to interpret human like questions, this could be a good addition to the semantic web. The questions that may not be answered as yet are how users will receive this new product and if users’ mental model will be able to change in a way oriented to social/connection graph search.

Written by Facebook PR, here is a list of questions and answers about graph search.

What is Graph Search?
Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.

What is Graph Search useful for?
Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.

What can I search for?
With Graph Search, you can search for people, photos, places and interests.

How do I search?
Type your search into the blue bar at the top of the page. As you start to type, suggestions appear in a drop down. You can refine your search using the tools on the right-hand side of the page.

Some example searches include:
· People who like tennis and live nearby
· Photos before 1990
· Photos of my friends in New York
· Sushi restaurants in Palo Alto my friends have liked
· Tourist attractions in Italy visited by my friends 

How are you rolling this out?
Graph Search is in a limited preview, or beta. That means Graph Search will only be available to a very small number of people who use Facebook in US English.

How can I get Facebook Graph Search?
You can sign up for the waitlist at www.facebook.com/graphsearch

Does Graph Search change any of my current privacy settings?
No. Graph Search follows your current privacy settings. You can only search for content that has been shared with you.

How do I control what tags, locations and photos can show up about me?
To control tags, photos or posts with locations about you that appear in search, go to your Activity Log.

Sample Question One Can Ask Using Facebook Graph Search: Insporired by Techcrunch post What Can You Search For On Facebook Graph Search?

Dating

How to Use Facebook New Search for Dating: Based on your status and what you may want, below are questions you may put in the search box: Which Questions Will You Ask the Search Tool?

• If you’re desperate: Single men in Kampala
• If you want a nerd: Single women nearby who Like Star Wars
• If you need someone your parents will like: Single men in Kampala Who Went To Makerere
• Hunting for cougars in Kampala: Women in Kampala older than 38
• If you want someone kinky: Single women in Kampala who Like 50 Shades Of Gray
• If you want to get beat up: My friends’ moms

GETTING ADVICE

• How to pop the question?: My friends who are married
• Getting that cavity fixed?: Dentists Liked by my friends
• What game should I play in the off-season?: Sports games my friends play
• How can I find my passion?: What Groups are my friends in?
• What should I watch tonight?: Videos by TV shows Liked by my friends

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Kampala

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Kampala

British Airways is equipping its 3,600 pilots with iPads to further improve customer service and operational efficiency levels.
The move, which follows the airline’s rollout of iPads across its cabin crew and ground operations teams, is part of the company’s £5bn investment in new products and technology to provide the best possible flying experience for British Airways’ customers.

By having access to additional real-time operational data, shared with ground colleagues, pilots will be able to plan the flight more efficiently using the most accurate information available pre-departure.

This means flight crew can provide customers with faster and more accurate flight information than ever before. With the latest operational updates customers will be better informed and able to make plans if their flight time has changed for any reason.
Pilots will also be able to use historic and current data, supplied by the customer, to provide an even more personalised service during the flight.
British Airways’ Country Manager Faith Chaitezvi   said: “We want our pilots to deliver a safe and memorable experience for each and every British Airways customer, on every single flight. The I Pads will help us to achieve this goal by giving us the means to provide a more personalized service and share more timely flight information with our customers and colleagues.”

It is commonly said that if you do not plan then you are planning to fail. Companies and brands need to carefully plan and budget for their social media presence. Social media is here to help build and/or strength corporate/SME or individual brands but if not well used it can damage brands. Jasmine Sandler , discuss the following among things to consider in your company/brand social media budget:

1.     Social Media Marketing Strategy

This budget in some cases may have to be delivered by consultants hence would come at cost. Even when delivered by internal company personnel, coming up with strategy will cost time of your marketing team.

2.     Social Media Channels/Pages Setup

In the event that you are just stepping in to social media for the first time, social media channel setup will be your first hard cost which may need graphics persons to design custom skins for pages such as Twitter, Facebook, and LinkedIn (company header) with clear focus that your brand is well represented in all the designs.

3.     Content Development

Content marketing it at the center of social media marketing! Without content your social media strategy will be weak. Compelling content takes professionalism in design, writing skills, video production, photography, audio development, and more hence plan for this in your budget.

4.     Channel Management

Once you have a working content plan, you’ll need daily management of the social channels that will drive your online brand awareness and engagement. Social media management takes listening, research, staying on top of trends and influencers, and ongoing creative thinking.

5.     Social Media Campaigns

There are loads of opportunities to create and deliver display ad and PR campaigns within the social networks. In doing so, cost factors include: design, goal-setting, analytics and reporting, and of course, outreach and management. Best practices at a minimum for any serious social media marketer include one strong targeted campaign per quarter.